2 seconds.

Thanks to apps like TikTok, that’s the amount of time you have to get a visitor’s attention online.

It’s amazing how our culture has become so used to immediate gratification. Shopping at your fingertips, free 2-day shipping, and infinite knowledge at the press of the Google search button.

Although it is a wonderful thing, it promotes that type of thinking in other aspects of our lives… places where it actually serves against us.

Today, we tap into one of the timeless Aesop’s Fables: The Tortoise & The Hare.

Take a journey with me and let’s talk about how being the fastest, doesn’t always serve you in the long run.